Dongar

After a car accident, Dongar Technologies founder Kevin Sayo wanted to install a dash cam but didn’t want to deal with long, hanging wires, so he created an adapter that could utilize the power from his auto-dimming rearview mirror.

Since then, Dongar’s library of adapters has grown to support hundreds of car makes and sell hundreds of thousands of units, making this small business ripe for some design love.

Packaging evolution

02. Design overhaul, with illustration pattern for texture and colored striping to denote adapter type for ease of distribution

01. Client’s original design, colorized to match site branding

03. The latest design carries over the same functional characteristics of the previous, but with its focus now on the product rendering

marketing animation

e-commerce website redesign

Custom-built in Shopify.