Dongar.tech
When I joined Dongar Technologies, the young-but-prolific brand consisted only of an Amazon storefront and a Shopify website primarily developed by the founder. When he brought me on to elevate the brand, I took the existing fonts and accent colors and expanded on them to create a vibrant, dynamic website that would resonate with car mod communities and safety seekers alike. The goal was to give the brand a presence that felt full of motion and energy, with a distinct Bay Area tech flair that reflected the company’s roots.
The process
To ensure the website redesign met the needs of its diverse users and to facilitate decision-making, I developed three key user personas.
With these personas in mind, I designed the website to answer the what, how, and why of purchasing a Dongar dash cam adapter. The structure and content were shaped around user needs—helping customers quickly understand what the product does, how it works with their vehicle, and why it’s a valuable addition to their setup.
The Result
The website redesign streamlined the user experience, making it more intuitive for customers across all personas to quickly find the products they need. The dynamic layout also prioritized accessibility and clarity, creating a user-friendly help center that simplifies troubleshooting. The vibrant and energetic design helped align the site with Dongar’s brand identity, reinforcing its presence in both the car mod and safety-focused communities.
