The Projects

Create a cohesive set of printed collateral to be used during sales meetings and tradeshows. In the above image, you’ll find business cards, a corporate profile document, and a rack card.


The Process

Prior to my arrival at Zorroa, the company hadn’t yet established a clear and consistent brand voice and style in their marketing materials. Being a small company, assets like these were put together quickly to have something on hand, rather than with the larger task of clarity and brand recognition in mind.

It was crucial that we started creating a library of collateral that could communicate our message clearly and consistently. We succeeded by establishing a style guide to ensure that assets for both print and online used the same elements and principles.


The Result

Below are a few samples of the library of printed assets we’ve begun to build for Zorroa.