Dongar x Subiefest
As Dongar continues to grow, branding consistency has become increasingly important. Recently I worked on refining and expanding our visual identity while designing materials for a major car enthusiast event (Subiefest, LA) where we would have an opportunity to reinforce the brand’s presence and showcase our product. The goal was to ensure that Dongar’s energetic, tech-forward personality was clearly represented across all brand assets, while encouraging engagement in-person as well as on our social platforms.
The process
Banners & Signage
Designed to stand out in a crowded event space while maintaining a sleek, professional look.
Print Collateral
Custom stickers were designed for the event as giveaways for people who followed us on social media (plus a few kiddos we couldn’t turn away!)
Branded Swag
Dongar green towels were included in the event’s goodie bags, a practical and eye-catching giveaway that became a fun highlight.
The Result
The event was a key opportunity to showcase the brand in a highly visible way. Our tent stood out, creating a strong visual anchor for attendees. The swag items were a huge success, generating organic brand visibility throughout the event; by the end of the day, there was a sea of attendees wearing Dongar green towels on their heads in the 95-degree LA heat.
