As a graphic designer for Zorroa, I’ve had the exciting opportunity to help a young brand plant it’s roots and grow. By communicating and collaborating with the creative director, marketing, and UX teams, we were successful in establishing a cohesive cross-platform style. This style was worked into a design system and style guide that covered brand voice, colors, shapes, icons, fonts, photography, and many other details.
Zorroa Visual Intelligence (ZVI) is a machine-learning asset search and categorization software (SaaS) geared towards enterprise-level audiences. It’s concept can be a bit of a challenge to grasp, with the technology behind it being even more complex. It was my goal to break down these complex concepts into easily-digestible visual assets to be used on social media, in sales meetings, and at trade shows.
Check out some of the projects I've built below: